The Broadcasting Act 2009 requires a child protection code to be included in all television and radio advertisements.
The Broadcasting Authority of Ireland, who is responsible for enforcing the code, has released sample text. It’s best practice to use this as a guideline when putting together your TV and radio advertising campaigns.
It’s important to ensure that your advertising is not only compliant with the law but also relevant to your audience in terms of age rating and content guidelines.
The Broadcasting Authority of Ireland is the government body that regulates the licensing and broadcasting of commercial, public service and non-commercial radio services in the state. In 2016, it introduced a new code for children’s television advertising.
The Broadcasting Act 2009 requires a child protection code for television advertising. The code followed on from a European proposal to introduce uniform standards across all European Union member states with regards to children’s content on television. The Broadcasting Authority of Ireland has to guarantee that no one under 18 sees any form of advertisement for products or services that are harmful or dangerous. That’s why it added a new section to the Code which prohibits broadcasters from airing any form of advertising which could incite violence against people who have “disabilities or difficulties in living.”
In general, there are three types of advertisements: product advertisements; persuasive advertisement; and announcements (often referred to as “spots”). All forms have been prohibited from airing before 9pm as well as during school hours on weekdays.
The Broadcasting Act 2009 is the new law that took effect in Ireland on April 1st, 2010. It was created to protect children from inappropriate content on TV and also requires a child protection code in order to comply with this.
The Broadcasting Authority of Ireland put together a set of detailed regulations that define the minimum standards for all television advertising in Ireland. These regulations were modeled after the UK’s Broadcast Code and have been implemented to protect children from seeing unsuitable advertising during their time at home.
It’s important to note that these regulations are not limited to television advertising, they also apply to live programmes such as chat shows and reality TV programmes.
The Broadcasting Act 2009 requires a child protection code to be implemented. The code will ensure that TV advertising is not advertised only to children.
What are the main rules in the Broadcasting Act 2009?
– TV advertising must not support or encourage any activity that could be harmful to children, such as gambling, tobacco or alcohol
– Children must be treated fairly and with respect in all TV advertisements – Advertising broadcast on television or radio must not promote violence, aggression or demeaning stereotypes towards people with disability
– Adverts should avoid certain kinds of adult content including sexual content and shouldn’t feature people under 16 years old unless they are working as an unpaid assistant.
The Broadcasting Act 2009 regulates the advertising of children on television. The most significant change that has occurred since this act is the introduction of a child protection code.
The Code will ‘establish a framework to ensure the appropriate presentation of programmes in light of their content and context’. For example, children won’t be subjected to commercial advertising in programmes where they have potential for ‘harmful or disturbing content’.
The Broadcasting Act 2009 requires a child protection code. This includes a specific section surrounding advertising content and the need to protect children from harm. Television advertising is an area where it can be challenging to ensure compliance with these codes due to the nature of the medium.
The Broadcasting Act 2009 sets out specific requirements for advertisers to abide by when making television advertisements, including a requirement that all advertisements avoid “the creation of harmful impressions about children”.
The Broadcast Authority of Ireland has been given various powers under this act in order to enforce these guidelines and make sure that they are followed appropriately.
The Broadcasting Authority of Ireland (BAI) published a revised code for television advertising in 2009 which requires TV stations to implement child protection measures.
The new code, which is voluntary for suppliers, was introduced to reduce children’s exposure to certain types of TV advertising and the association’s research found that children saw an average of 4.7 commercial breaks per hour on Irish TV.
The Broadcasting Act 2009 includes a requirement that all television broadcasters must have a child protection code. One of the most important parts of the code is to make sure that effective “filters” are in place to protect children from inappropriate visual and audio content.
The Broadcasting Authority of Ireland has sought advice on how best to implement this “child protection code.” Some Irish broadcasters have already put in place filters for pornographic content, but others haven’t. It’s unclear what the authority will decide at this point, but it will be vital for them to take into account their audience and offer guidance on how to help protect children from inappropriate content.
What are the implications of the Broadcasting Act 2009 for children?
The Broadcasting Authority of Ireland (BAI) was founded in 2009 and was charged with developing a code to protect children from TV advertising. It is required that all broadcasters follow this code. The BAI has drafted the Children’s Programme Code, which includes guidelines for what should be in TV programming and advertising.
Ireland has signed up to a self-regulatory model through the broadcasting authority. The UK’s parental controls system, BBFC, and RESI (Sweden) are other examples of this type of self-regulatory models.
All children under 16 will be banned from watching television content between 10pm and 6am on any channel or service in Ireland after 1st January 2018.